'Sticker Shock' warns against underage drinking

FRANKLIN — The Center for Prevention and Counseling based in Newton recently conducted a “Sticker Shock” campaign, where bright stickers warning about the penalties for furnishing alcohol to minors were placed on multi-packs of beer and other alcohol products that could appeal to youth.
“Sticker Shocks” are designed to reach adults who might otherwise purchase alcohol legally and provide it to underage drinkers. The impact of the stickers is increased by media coverage of the event and, by the youth talking about their experiences, according to the center.
“Sticker Shock” events are a partnership between community youths, alcohol selling retailers, concerned parents, community members, prevention professionals and law enforcement. The goal is to educate older siblings, friends and adults who might think buying alcohol for youths underage is harmless.
Sticker Shocks raise public awareness about underage drinking and strengthen the deterrent effect of the law against providing alcohol to minors. These events also allow local alcohol retailers to participate in a community effort to address underage drinking.
On June 28, Patrice Reilly and Ayla Bower from The Center, conducted a “Sticker Shock” at the Franklin Shoprite Wine & Spirits with Sebastian Gomez of Sparta High School.
Liquor stores or youth groups interested in participating in "Sticker Shocks" can contact Ayla Bower at The Center at (973) 383-4797, ext. 251.